Renault commissioned the creation of an emblem film bringing together three of its iconic signatures: R4, R5, and the Renault diamond logo. The objective was to visually express the brand’s technology while revealing the richness and diversity of its visual universe.
The film opens in a minimal and controlled environment, where shapes and movements are carefully structured. This first sequence builds a quiet tension, evoking the precision and reliability of Renault’s engineering.
A triggering moment then disrupts this balance, shifting the film into a vibrant mix-media explosion. The rhythm accelerates as images and textures multiply, revealing a more expressive, dynamic, and deeply human side of the brand.
Client: Renault
Studio: 17mars
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Creative Direction: Géraldine Károlyi / Margaux Botton
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Creative Direction: Géraldine Károlyi / Margaux Botton
Creative Production: Julie Gaub
Direction: Eliott Selles
3D Design & Animation: Elie Massip / Eliott Selles / Hugo Carboni
Editing: Victor Rocheteau
Graphic Design: Yu Hu, Méline Carlotti
Music: Robert Palmer (Johnny & Mary) / Start-Rec
Thank you!
